Pixels vs. Paper: When Static Outperforms Dynamic

Posted by on Jul 6, 2011 in Content, Insight

It is time to play devil’s advocate. Most of mine and others’ blog posts within the industry speak of digital signage as the solution and the replacement for any and all types of signs. But when is this not true? When do dynamic advertisements on a display screen have a lower return on investment than […]

How to Setup and Run Internet TV Systems by Amazon.com

Posted by on Jul 6, 2011 in Content, DOOH

I spent the better half of last Friday down at Amazon’s new facility located at the south end of Lake Union. For those not familiar with the area, it’s a really nice set up thanks to Microsoft mogul Paul Allen. The Amazon campus is just being finished and the same block even includes a Tesla […]

Tronic’s Gesture-Based Video Wall Installation at Yahoo!

Posted by on Jul 6, 2011 in Content, Displays

A buddy of mine just returned from the Sundance Film Festival where he saw something similar to Tronic’s installation at the Yahoo! headquarters here. Only the version he witnessed was installed by Google, I believe and allowed one to select a “tile” version of a video which would then display full screen across the wall […]

Using Opt-in Advertising in Interactivity for Relieving Privacy Concerns

Posted by on Jul 6, 2011 in Advertising, Content

I read a piece at Media Buyer some time ago which outlined some interesting stats. Among them: 62 percent of the UK’s social-networking site users say they are worried about the safety of their personal data held on those sites. 31 percent of users say they have entered false information about themselves to protect their […]

Is Digital Signage Here to Stay?

Posted by on Jul 5, 2011 in Advertising, Content

Growing pains are always had in nearly every industry imaginable. Often such pains are associated with the lack of rapid acceptance of technology or a general market slum. Whatever the reason for slow market penetration; there always seem to be naysayers present who wish to cut down potential with words of harsh criticism. I am […]

Gestural and SixthSense Technologies

Posted by on Jul 5, 2011 in Content, Displays

I originally picked this stuff up on the BOLT Blog. Whether you are a real “gear head” or a wannabe “gear head” like myself, gestural technologies are expanding and need to be understood in context of digital signage, especially as this industry continues to gain traction. Before I talk about it, you need to watch […]

Why the 3 Panel Digital Signage Content Template is Dying

Posted by on Jul 5, 2011 in Content

Three panel templates for digital signage displays may be dying a slow, but silent death. For decades, the three panel layout has been a fair standard for all types and forms of installation. Below you will find several reasons why the standard three-panel digital sign content template may be dying off as the industry continues […]

Digital Signage Niches: Tapped and Untapped

Posted by on Jul 5, 2011 in Advertising, Content, DOOH, Industry, Insight

While many companies out there try and reinvent the wheel, it is almost imperative to remember the thought by Jonathan Gilbert: “Reinventing the wheel is sometimes the right thing, when the result is the radial tire.” So, reinvention is the answer when technology leaps forward. However, there does reach a point when, allegorically speaking, we’re […]

Urinal Digital Signage

Posted by on Jul 2, 2011 in Advertising, Content, Displays

My next few blog posts will include seemingly random, but effective locations for the placement of digital signs. This week’s post: urinals! It may sound a bit weird, but do not be so short-sighted as to discount this very unique deployment niche. Let me begin with a story about my first “run-in” with urinal digital […]

Guest Bloggers

Posted by on Jul 1, 2011 in Blogger, Content

A couple weeks back I posted an article inviting guest writers to our Digital SignPost feed. We had a few respondents and you’ve probably noticed them posting fairly regularly. We have also put together an About the Authors at Deploid page where we have posted bios of those who are currently posting to our various […]

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