Clocks with Your Digital Sign

Posted by on Dec 15, 2012 in Content, Insight, Software

A good friend of mine is always calling me to tell me of his most recent development/business ideas. The other day, he called to chat about his most recent idea: an iPhone app that varies the time it displays for you. His reason was that he is generally late for things. He’ll arrive to important […]

Digital Signage Displays: Analysis of the Form-Factor

Posted by on Dec 6, 2012 in Content, Displays, DOOH, Hardware, Industry

The only constant is change. Within any technically-driven business model, change is always rapid. We’re also seeing the rate of change rapidly advance over time as well, making it difficult for the unsophisticated to adapt quickly. Digital signage is such an industry. One area in which digital signage may be seeing a large shift is […]

Disappearance of the Digital Signage Sidebar

Posted by on Nov 15, 2012 in Content, Displays

In my posts here at the digital signage blog, I often find myself comparing digital signage to other types of digital media. In particular, my personal feeling is that the digital signage industry can learn a great deal from Internet advertising. Both technologies utilize pixels. At least we have that similarity going for us, if […]

Colors, Hues, Contrast and Brightness for Content Aesthetics

Posted by on Sep 5, 2012 in Content, Insight, Menus

Options abound when it comes to digital signage content. Done well and your screens will be a success. Performed poorly and you most assuredly wasted money on the hardware and software. The multiplicity of options for proper content includes more specific reasons for different hues, colors, contrast and brightness. Let’s delve into more specific detail […]

Beginner’s Guide to Digital Signage

Posted by on Jul 24, 2012 in Advertising, Content, Displays, Insight

Digital signage is one of those ubiquitous things that is almost impossible to avoid in modern-day life,  but what exactly is it?  Digital signage is a kind of electronic display used to show convey messages to others.  It is often used to communicate one or more of the following: advertising announcements business information restaurant menus […]

Five Digital Signage Content Blunders

Posted by on May 1, 2012 in Content

Of course there are many more problems than just the five outlined below which could prove fatal for a display network looking to make an impact on its audience. But, I thought it necessary to outline a few which I felt could aid in improving content on networks generally. So, here they are–Five Content Blunders […]

Dayparting Nightmare: Don’t Get it Wrong or You Could Go to Prison

Posted by on Apr 18, 2012 in Content, Displays, News

A Lockport, NY man was sentenced to serve a 15 day jail sentence for violating an ordinance on his electronic sign. The ordinance stated the man could not rotate messages more than once every ten minutes. The man violated the ordinance twice. Details are not given on the first of the two violations, but the […]

“No Shortage of Digital Signage Providers”

Posted by on Mar 21, 2012 in Content, Industry

If you finally admit it to yourself, you will recognize that there are too many cooks in the kitchen in this overly-crowded industry. I still click on Google ads now and again with curiosity as I see yet another software developer looking to get into DOOH in some way. In fact, I was speaking with […]

Displaying Websites on Your Digital Signage

Posted by on Nov 15, 2011 in Content, DOOH

One feature of digital signage content which has always been intriguing to me is the concept of a web “wrapper” for placing a website into a particular screen zone in place-based media. This is a software feature that surfaces more frequently than one might imagine. There are many organizations who wish to do it for […]

Commercial of the Day: Dirt Devil Vacuums

Posted by on Jul 11, 2011 in Content, DOOH

This commercial was too tempting to pass up. Not too much commentary is necessary here, you just have to watch the video. This type of humor is right up my alley. While this type of content is probably a bit too long for most DOOH engagements, it certainly is highly entertaining and fits the branding […]

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