What Should Your Digital Signage Message Read This Holiday Season?
It’s that time of year again. The holidays are upon us. So what does this mean for consumers? Shopping and spending money. Whether it’s at the malls, the grocery stores, or online, it’s the perfect time of year for small businesses to get into customers’ faces and offer some really great deals. So what does […]
How to Make Digital Signage Work for You
Digital signage is the new thing. It’s the marketing medium of the future. It’s a great way to get your brand and your message in the faces of your target audience in a new, creative, and innovative way. While digital signage sounds like an attractive component to any small business’s marketing strategy, it can also […]
Adjusting Signs for the Seasons
It goes without saying that the content on your digital signs is like dirty underwear, it should be changed regularly. The frequency of the change will certainly differ from screen to screen and venue to venue, but the principle of keeping things fresh is a best practice few follow as religiously as they should–in part […]
So Many Right Ways, But More Wrong
Industry bloggers and critics are quick to post articles, images and opinion on the most recent failed digital signage installation. In fact, it’s one of the things prognosticators do best–critique the validity of others’ work. I have seen and even participated in such pointed and often reasonable barbs toward some integrator’s attempt at reaching out-of-home […]
How Fresh is Your Content?
Without getting too cliche, there is almost no way to oversell the need for good, quality and engaging content for your digital sign. Poor content is as ineffective for a digital signage network as placing the sign in a closet–it simply doesn’t work. We could use countless real-world examples where a decently-installed screen with good […]
Don’t Sweat the Petty Stuff…And Don’t Pet the Sweaty Stuff
When it comes to project management in digital signage, there are a number of obvious “rules of thumb,” “best practices” or whatever other buzzword or catchphrase you prefer to use. Frankly, there are also a lot of things that don’t matter as much. Take, for instance, the software or hardware you decide to use in […]
Is Your Content Evergreen: Reasons Why Timeless Content Beats Targeted Alternatives
Evergreen content is always a win. In order to understand how evergreen content beats other forms into a pulp, it’s important to know how we define, create and treat evergreen content in a digital signage setting. EVERGREEN CONTENT DEFINED: Evergreen content is the type of content that if regurgitated to a new audience at a different […]
Cosmetic Signage at the Point of Sale
Unfortunately most of the hype and blog posts available in the marketplace focus completely on the edge of technology, paying little attention to that which actually has value. This is true in both hardware and software. When it comes to display sizes this is precisely true. Some of the most effective, frequently used and least […]
