What Should Your Digital Signage Message Read This Holiday Season?

Posted by on Nov 26, 2013 in Advertising, Content, Digital Billboards

It’s that time of year again. The holidays are upon us. So what does this mean for consumers? Shopping and spending money. Whether it’s at the malls, the grocery stores, or online, it’s the perfect time of year for small businesses to get into customers’ faces and offer some really great deals. So what does […]

How to Make Digital Signage Work for You

Posted by on Nov 20, 2013 in Content, Digital Billboards, Software

Digital signage is the new thing. It’s the marketing medium of the future. It’s a great way to get your brand and your message in the faces of your target audience in a new, creative, and innovative way. While digital signage sounds like an attractive component to any small business’s marketing strategy, it can also […]

Prediction: Digital Content Will Be the Industry Value-Driver

Posted by on Nov 13, 2013 in Content, Digital Menu Boards

I got off a call this morning with someone looking for some type of digital advertising display for restaurants. After we ran through the pricing for hardware and software, the next question was pretty typical of many we hear: What about the content? Do you guys provide that service or will I have to do […]

Adjusting Signs for the Seasons

Posted by on Oct 30, 2013 in Content

It goes without saying that the content on your digital signs is like dirty underwear, it should be changed regularly. The frequency of the change will certainly differ from screen to screen and venue to venue, but the principle of keeping things fresh is a best practice few follow as religiously as they should–in part […]

So Many Right Ways, But More Wrong

Posted by on Oct 28, 2013 in Content, DOOH, Insight

Industry bloggers and critics are quick to post articles, images and opinion on the most recent failed digital signage installation. In fact, it’s one of the things prognosticators do best–critique the validity of others’ work. I have seen and even participated in such pointed and often reasonable barbs toward some integrator’s attempt at reaching out-of-home […]

How Fresh is Your Content?

Posted by on Oct 25, 2013 in Advertising, Content

Without getting too cliche, there is almost no way to oversell the need for good, quality and engaging content for your digital sign. Poor content is as ineffective for a digital signage network as placing the sign in a closet–it simply doesn’t work. We could use countless real-world examples where a decently-installed screen with good […]

Don’t Sweat the Petty Stuff…And Don’t Pet the Sweaty Stuff

Posted by on Jul 11, 2013 in Content, Hardware, Insight

When it comes to project management in digital signage, there are a number of obvious “rules of thumb,” “best practices” or whatever other buzzword or catchphrase you prefer to use. Frankly, there are also a lot of things that don’t matter as much. Take, for instance, the software or hardware you decide to use in […]

10 Ways to Know If You’re a Digital Signage Redneck

There are still those brave, backwoods digital signage systems, including hardware and software that are so outdated, they’re in desperate need of replacement. There are certainly widely differing definitions and opinions of what works as a normal or successful signage deployment. Here are a few fun ways to recognize if you’re normal or an inbred […]

Is Your Content Evergreen: Reasons Why Timeless Content Beats Targeted Alternatives

Posted by on Feb 25, 2013 in Advertising, Content, DOOH

Evergreen content is always a win. In order to understand how evergreen content beats other forms into a pulp, it’s important to know how we define, create and treat evergreen content in a digital signage setting. EVERGREEN CONTENT DEFINED: Evergreen content is the type of content that if regurgitated to a new audience at a different […]

Cosmetic Signage at the Point of Sale

Posted by on Jan 20, 2013 in Advertising, Content, Displays, Insight

Unfortunately most of the hype and blog posts available in the marketplace focus completely on the edge of technology, paying little attention to that which actually has value. This is true in both hardware and software. When it comes to display sizes this is precisely true. Some of the most effective, frequently used and least […]

Enter your details below to subscribe to our blog.
We respect your privacy