How to Use Digital Signage to Get Ahead on Marketing in 2016
It happened: 2015 finally came to a close, and 2016 is now upon us. Ready or not, it’s time to really boost your business’s marketing to ensure a successful—and profitable—new year. But don’t worry…you aren’t thrown to the wolves just yet. Here we are going to discuss the top marketing trends that we are sure […]
Software and a Strategy: The Top Secrets to Becoming a Marketing Automation Superhero
Marketing automation is about streamlining marketing. In a business universe that is now focused on driving performance and seeing results, marketing must be, well, automated. But in addition to automating marketing so that business owners will eventually see the fruits of their labor through consistency, which often mean a larger ROI and bottom line, marketing […]
The Internet of Things (IoT) Evolves into the Internet of CUSTOMERS
In case you haven’t noticed, we’re real big into the internet of things with digital signage. IoT is a huge technological trend that is impacting the business world – customers, businesses, and marketing alike. Not only is it a huge trend today, but this week’s Dreamforce conference powered by Salesforce talked a great deal about […]
FasterQ and Our Open SDK
I’m always a bit amused by some of the press from companies in the industry touting “first to market interactive digital signage” or “industry leader in digital signage and social media integration” or [insert your own buzz here]. When there’s no liability or fact checking, it makes such PR sound more compelling than it should […]
Why Too Many Digital Signage Networks Fail — And What to Do About it
The difference between success and failure in nearly anything is measured in that small incremental increase on the margin. The marginal difference is what often separates the brilliant scholar and the talented athlete from the nobody. It’s arguably one of the reasons Lebron James gets paid more, why an inch in your height accounts for roughly […]
When Your Content Becomes Your Greatest Expense
Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity. Price sensitivity is also the primary reason I use Google Docs now rather than Microsoft Office. Our price sensitivity toward what we pay for software will […]
Want Traffic? Make an Obnoxious Scene
Whether online or out-of-home, traffic drives sales. The big emphasis on traffic can make people do things they really shouldn’t, as we’ve previously outlined. We also know that these days, traffic is very often acquired through the shockingly obnoxious. Here’s a specific example from a couple of days ago. I was at the mall with […]
Managing Users for Zone and Scene Restrictions
From a recent user: I have a quote request from a major hotel chain launching a digital signage network. They would like to restrict control on specific screen zones for each hotel manager. They want to control the bulk of the screens content, but would like the hotel manager to have access to a specific […]
Boosting Relevancy Without Clogging the Airwaves
Three recent celebrity news articles prompt the drafting of this blog post: Miley Cyrus and her demoralizing behavior on stage Justin Bieber and his intoxicated driving antics Shia Beouf and his weird behavior, including putting a bag over his head First, let it be known that I’m not a frequenter of TMZ, nor am I […]
Forget About Advertising Monetization
The clarion call of most would-be signagers involves something related to capturing advertising $$ for the millions of existing and deployed screens. There’s only one problem: the “if you build it, they will come” idea didn’t work as well as most had planned. Maybe it was the widespread recession or the lack of battle-testing of […]
