The Anatomy of Great Display Technology that Actually Works
Today’s business and marketing landscape is all about technology. It’s about reaching target audiences and millennials—and the most effective way to do this is by digital display communications. Digital signage is among the top most effective, attractive, and eye-catching communication mediums available. But what about this technology makes it work so well? Read on to […]
Is there any thought leadership left?
When you’ve been in an industry for several years, you notice a growing trend: much of what is written is regurgitated. That is, there are plenty of industry blogs where people like to share their opinion. Some have been around the better part of a decade, while others are flash-in-the-pan and offer little in terms […]
Who is this blog for?
When regularly crafting content here for our blog, I feel it important to ask the question, “for whom am I creating all this dribble?” Am I blogging for our existing and/or future customers? Partly. Customer acquisition and retention are a big part of why we’re seeking to expand our presence in the blogosphere. When customers […]
Digital Signage SaaS Fully Explained
“Software-as-a-Service” has become one of those industry buzz phrases which is plastered across cyberspace, but is rarely–if ever–understood completely. Deep in the the crowds of the numerous digital signage software vendors there are those who are continually shouting, “software as a service!” but less are actually providing a FULL SaaS solution for their software. What […]
Blogging About Digital Signage
I am a firm believer of being active in product promotion. Not necessarily salesmanship, but an active role in speaking with actual individuals. That is sometimes why I struggle with my work on the digital signage blog. I like to think my work here involves people. And, it does, to a degree. But blogging is much more […]
Outliers
As many of you may have already noticed, I am an avid fan of Malcolm Gladwell’s works. I have read all three of his books more than once. They are just so interesting. And, just when I think I’ve heard it all, he drops another bomb that blows my freaking mind! I have previously engrossed […]
Industry Spammer
Normally, I don’t like spam, but there is one blanket spammer I quite enjoy. It’s our Clippings friend Mr. James Van Etten. I’m not really into male enhancement emails or sleek, imitation Rolex watches, but James’ daily email is great. There are always interesting pieces I glean from the internal links he sends out. From Van […]
Guest Bloggers
A couple weeks back I posted an article inviting guest writers to our Digital SignPost feed. We had a few respondents and you’ve probably noticed them posting fairly regularly. We have also put together an About the Authors at Deploid page where we have posted bios of those who are currently posting to our various […]
USA Today Insert
This morning’s USA Today featured a full spread, highlighting the digital signage industry. The piece outlines some of the industry benefits, issues, and patterns for growth. The article has many great quotes from leaders within the industry, giving opinions, predictions, insights, and observations. It is an excellent piece, well worth the read. Many companies also […]
Calling All Industry Writers
Do you own a digital signage software or hardware company? Are you a member of a digital signage company whose sole intent is to create content for digital signage networks? Do you own and operate a local, regional, or national network? Regardless of your expertise or niche within the digital signage industry, we are looking […]
