Posted by on Jul 5, 2011 in Advertising, DOOH

In their recent emailer–online SMB community–PartnerUp promoted digital signage, well sort of. Their most recent emailer which I receive, mostly out of my morbid curiosity, included the following: There are several variables that contribute to an enjoyable customer experience. First and foremost, your business needs to deliver what it says it’s going to deliver—great food, […]

Guide to Differentiation

Posted by on Jul 5, 2011 in Advertising, DOOH, Insight

A lot of people don’t like each other in this industry–mostly because competition is gobbling up an already-fragmented market. In fact, we have had several requests for comment removal from our news feed due to the disparity of the remarks. Understandably, there is a great deal of back-and-forth banter: that’s competition at its finest. It seems […]

“You can have any color you want as long as it’s black.”

Posted by on Jul 3, 2011 in Advertising, DOOH, Hardware, Industry, Insight

The quote in the title of this post was originally attributed to Henry Ford. In his day, Mr. Ford was known for his innovation in production and manufacturing. Ford was not a success because he necessarily had the best quality product. But, Ford held a strategic advantage. Therefore, he had the ability to limit aesthetics […]

Ways to Measure Digital Signage Return on Investment

Posted by on Jul 2, 2011 in Advertising, DOOH

I feel safe in quoting Lyle Bunn when he made a sad, but truthful comment at the beginning of his lecture on metrics at the Digital Signage Show a back in March: “metrics is boring.” That said, I hope you’re not asleep by the next paragraph…However boring metrics may be, their importance can never be […]

The Tipping Point

Posted by on Jul 2, 2011 in Advertising, DOOH, Insight

I have read a couple of Malcolm Gladwell’s novels including Blink and The Tipping Point. In fact, I recently finished Outliers, another one of Gladwell’s masterpieces. I love Gladwell’s research and writing style. He looks at mundane things with irregular focus and finds obscure studies to open the mind to new ways of seeing the world. […]

Digital Signage: Bandaging the “Bleeding Edge” Technology

Posted by on Jul 2, 2011 in Advertising, DOOH

A friend, external to the industry, made the statement, “it seems to me that digital signage is one of those ‘bleeding edge’ industries that is getting a lot of hype at the moment.” While many of those who actively pay attention to the industry information portals would disagree, I believe I am not too assumptive […]

Partnerships or Customerships?

Posted by on Jul 2, 2011 in Advertising, DOOH

If you couldn’t already tell, I receive the word of the day from Webster and spend some time attempting to increase my vocabulary. Let’s increase our vocab together this week by taking a gander at the definition of a partnership: “a relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for […]

Hard vs. Soft Metrics

Posted by on Jul 2, 2011 in Advertising, DOOH

In digital signage—or any business venture—return on investment is meant to give a quantitative method for seeing whether your pilot and proposed project will be worth its weight in gold. But there are often less quantifiable aspects of a digital signage installation that may have equal, if not greater, sway on whether your implementation can […]

How Dental Offices Benefit from Dynamic Digital Signage.

Posted by on Jul 2, 2011 in Advertising, DOOH, Industry, Insight

In a former life, I aspired to the life of a dentist. I’ve even helped a few dentists and dental specialists install some of their own digital signage solutions. In fact, it was working for a prosthodontist for 8 months–after completing my undergrad in business management–that made me rethink my career goals. It’s certainly an […]

Urinal Digital Signage

Posted by on Jul 2, 2011 in Advertising, Content, Displays

My next few blog posts will include seemingly random, but effective locations for the placement of digital signs. This week’s post: urinals! It may sound a bit weird, but do not be so short-sighted as to discount this very unique deployment niche. Let me begin with a story about my first “run-in” with urinal digital […]

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