Digital Signage Pollution: Servers, Players & Displays

Posted by on Jul 18, 2011 in Advertising, DOOH, Hardware

It’s tiring to see digital signage vendors advertising their solutions as being green. Here is one example: Learn how Digital Signage can help you to save paper, waste and energy to increase your green footprint and bottom-line savings. Fact: A single 50,000 square foot data center will consume as much as 5,000 households. That is […]

Digital ARTvertising: Digital Signage as ART

Posted by on Jul 6, 2011 in Advertising, DOOH

An old roommate of mine runs an art dealership for commercial art distribution and installation. His gig essentially is to provide art for new and remodeled buildings. When a company is putting together a new complex, they find out what type of art would work well, contract with interior designers and suggest the company purchase […]

Gamification & Digital Signage

Posted by on Jul 6, 2011 in Advertising, DOOH

There has been a lot of hype lately about the more newly emerging Gamification industry. Much of what is emerging in gaming is happening within social media sites like Facebook UGC and MySpace and is continuing through online gaming like Xbox Live and games like World of Warcraft. Personally, I am not a gamer. In […]

10 Ways to Know You’re Obsessed with Digital Media and Digital Advertising

Posted by on Jul 6, 2011 in Advertising, DOOH

The following video has been rehashed on the web to infinitum. But it’s a great example of the type of passion successful companies have. After Steve Ballmer get’s himself all worked up to a frenzy, he shouts with a loud, but rasping voice, “I have four words for you: I love this company!” When it […]

Real DOOH Nomenclature

Posted by on Jul 6, 2011 in Advertising

I have been in several discussions and seen many more online regarding the battle between the terms digital out-of-home vs. digital signage. While what we call ourselves certainly bears some weight, it isn’t that “has-all, be-all” of the industry. In many ways, it seems the horse gets beaten to death, because someone calls out, “look! he’s […]

Using Opt-in Advertising in Interactivity for Relieving Privacy Concerns

Posted by on Jul 6, 2011 in Advertising, Content

I read a piece at Media Buyer some time ago which outlined some interesting stats. Among them: 62 percent of the UK’s social-networking site users say they are worried about the safety of their personal data held on those sites. 31 percent of users say they have entered false information about themselves to protect their […]

Is Digital Signage Here to Stay?

Posted by on Jul 5, 2011 in Advertising, Content

Growing pains are always had in nearly every industry imaginable. Often such pains are associated with the lack of rapid acceptance of technology or a general market slum. Whatever the reason for slow market penetration; there always seem to be naysayers present who wish to cut down potential with words of harsh criticism. I am […]

User Generated Content: YouTube, Twitter, Facebook, MySpace, and the Digital Signage Struggle for Content Creation and Content Metrics

Posted by on Jul 5, 2011 in Advertising, Displays, DOOH

While some may say user-generated content is out of control and taking over, I disagree. It’s like some people look at UGC as a new, clever idea or something. Having users generate content is not new. It’s been around since the good ole’ days of newspaper editorials. Once the web came about, it certainly has […]

Digital Real Estate

Posted by on Jul 5, 2011 in Advertising, DOOH

I have made connections to digital signage and other industries in the past with posts on home automation and search engine optimization. This post will be similar in that it will go into how digital signage is a bit like investing in real estate–only in our case, the estate is digital. I have come up […]

Digital Signage Niches: Tapped and Untapped

Posted by on Jul 5, 2011 in Advertising, Content, DOOH, Industry, Insight

While many companies out there try and reinvent the wheel, it is almost imperative to remember the thought by Jonathan Gilbert: “Reinventing the wheel is sometimes the right thing, when the result is the radial tire.” So, reinvention is the answer when technology leaps forward. However, there does reach a point when, allegorically speaking, we’re […]

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