Signage at the Cinema

Posted by on Jan 28, 2012 in Advertising, Insight

For those who have attended a movie at the theater lately, you may have noticed a bit of change in the ambiance in the lobbies and hallways. Digital signage is quickly making it’s way into Hollywood with the introduction of digital media displays in theaters and cinemas. These venues are frequented by millions of Americans […]

FTC Finally Weighs in on Facial Recognition and Privacy, and So Can You

Posted by on Jan 5, 2012 in Advertising

With all the privacy concerns swirling around facial recognition technology, it was only a matter of time before the FTC weighed in. Companies in the online space are not the only ones being included. Digital out-of-home operators are also included in the potential regulation. With all the previous blogs and ideas about facial recognition–including the […]

When HTML5 and Freemium Rule the Planet

Posted by on Nov 29, 2011 in Advertising, DOOH

I read a post this morning on TechCrunch touting SublimeVideo’s HTML5 plug-in free web player has gone freemium. With the ever-expanding ideas around content, its use, and how it should be delivered, there are more business models as there are media formats. HTML5 There has been a great deal of discussion around HTML5 and it’s […]

Augmented Reality Contacts

Posted by on Nov 22, 2011 in Advertising, DOOH

Researchers at the University of Washington and Finland’s Aalto University have developed a set of contacts which have worked successfully in rabbits, but which they claim are safe for human use. The contacts, which still require a close power source (in this case the power source must be within 2 cm of the contacts), allow […]

Library Digital Signs by Conan the Librarian

Posted by on Nov 4, 2011 in Advertising

There was a stupid parody show performed by the eccentric Weird Al Yankovic on his movie UHF. It’s a spoof of barbarian turn librarian. After being asked where a particular book of interest is, Conan lifts the man by the tuft of his shirt and asks in a gruff voice, “don’t you know the Dewey […]

Entertaining in Elevators: Digital Signage in “The Shaft”

Posted by on Oct 13, 2011 in Advertising, Displays, DOOH

Posting relevant information inside an elevator is nothing new to those accustomed to traversing in elevators. Anyone familiar with large cities knows elevators can be boring places. Thanks to organizations like Muzak, there is at least something going on in there at least part of the time. However, dynamic messages can prove an even greater […]

DIY And The Consultant

Posted by on Sep 7, 2011 in Advertising, Hardware, Software, Uncategorized

When you’re going to put up your digital signage network, you will do some initial research and inquiry. This results in some individuals wanting to install their own digital signage.  For most it’s because they just love to do it, for others it’s because they want to save. Digital signage can be a simple standalone […]

The Family Fun Center: A Place for Implementing Place-Based Media

Posted by on Aug 30, 2011 in Advertising, DOOH

As a kid, places like Chuck-e-Cheese always seemed inviting to me. It was almost like a small idea of what I thought Disneyland should have been like. My personal favorite was the cage of plastic balls. You all know the type. The ones that adults spurn at because they know there are probably old band-aids […]

Advertising Advantage

Posted by on Aug 29, 2011 in Advertising

There are entities that are into serious digital signage advertising and they can take full advantage of the software now available that allows them to maximize the use of the hardware, digital signage screens, and supporting apparatus they have setup in various locations. The needs of clients can be fine tuned with the degree of […]

R/Evolution

Posted by on Aug 4, 2011 in Advertising, Pontifications

There has been a lot of talk about the evolution that’s taking place in the digital signage industry. Yet our common association with evolution has been more biological in nature and we talk of hundreds of thousands of years if not millions of years. Clearly digital signs are more than just signs and developments are […]

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