Cosmetic Signage at the Point of Sale

Posted by on Jan 20, 2013 in Advertising, Content, Displays, Insight

Unfortunately most of the hype and blog posts available in the marketplace focus completely on the edge of technology, paying little attention to that which actually has value. This is true in both hardware and software. When it comes to display sizes this is precisely true. Some of the most effective, frequently used and least […]

Digital Name Tag: Bagdes with Dynamic Content

Posted by on Jan 9, 2013 in Advertising, Displays

Scrolling LED name badges have been around for quite a long time, but their latest (within the last couple year or two) sister technology–LCD digital name tags–have really been making a big impact. The cost of said units are not cheap, but the coolness factor is somewhat misleading. The question that many people have in […]

Creativity with no Limits: Digital Signage

Posted by on Dec 23, 2012 in Advertising, Displays

Often, we get caught up in the practical matters of digital signage and merely think about ways to redo what we have been doing with just a slight twist brought about by LCDs, LEDs, and plasma screens with rolling scrolls and fancy digital clocks. Sure, improving incrementally in this fashion is fine; however, sometimes you […]

Second Screen Interaction: Consumers Want More

Posted by on Dec 11, 2012 in Advertising, Interactive

In a recent MarketingCharts survey (shown below) it’s evident that a majority of consumers want to interact, but not necessarily with the primary digital display. The survey data indicates that consumers are all for interacting–at least when they are sitting on the couch vegging in front of their televisions. But the study was also indicative […]

Electroluminescence: The Non-Digital Lighted Sign That Could

Posted by on Oct 5, 2012 in Advertising, Hardware

Dynamic digital signage is not the only type of signage out there. Sometimes I feel like that’s all we ever talk about here on the digital signage blog. That makes sense, I suppose, given the fact that this is digitalsignage. com. But I would like to consider us a equal-opportunity signage promoter. It is in […]

Queue Management Systems for Managing Customer Flow

Posted by on Sep 15, 2012 in Advertising, Industry, Insight

Managing supply chain and operations is not just for products and manufacturing facilities. It also finds huge applicability in managing customer flow for ticketing and other purposes. Using these types of queue management and customer flow applications can and have been integrated with digital signs. It will certainly prove necessary. This post will discuss some […]

Beginner’s Guide to Digital Signage

Posted by on Jul 24, 2012 in Advertising, Content, Displays, Insight

Digital signage is one of those ubiquitous things that is almost impossible to avoid in modern-day life,  but what exactly is it?  Digital signage is a kind of electronic display used to show convey messages to others.  It is often used to communicate one or more of the following: advertising announcements business information restaurant menus […]

Denver International Airport’s New Digital-Advertising Deal

Posted by on Jul 23, 2012 in Advertising, Displays, Hardware, Industry

Denver International Airport (DIA) signed a 10-year contract with Clear Channel Airports last month to create the largest digital signage display currently planned for any U.S. airport, a deal that will place DIA at the forefront of digital video advertising.  Designed to serve as a conduit for local Denver tourism promotions, the deal is set […]

New “smart screens” set to replace New York payphones

Posted by on Jul 21, 2012 in Advertising, Displays, Hardware, Industry, Uncategorized

It is amazing to think that an old relic like the pay phone is still in existence.  As surprising as it may be, the City of New York still has around 12,000 of them.  As of May 2012, the city set out with the goal of repurposing them through a pilot program designed to retrofit […]

The World’s First Skype Phonebooth

Posted by on Jul 14, 2012 in Advertising, Displays, Hardware, International

This month the world gets to “reach out and touch someone” through VoIP with what could quite possibly be the very first Skype-based public payphone.  This new “Skype Station,” as it is called by its Estonia-based developer, AdTech, is designed to allow users to make free video calls from various public venues.  It was deployed […]

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