How Fresh is Your Content?

Posted by on Oct 25, 2013 in Advertising, Content

Without getting too cliche, there is almost no way to oversell the need for good, quality and engaging content for your digital sign. Poor content is as ineffective for a digital signage network as placing the sign in a closet–it simply doesn’t work. We could use countless real-world examples where a decently-installed screen with good […]

Can Digital Signage Truly Compete with Internet Advertising?

One of the greatest boons the internet has given to small business in recent decades is the unique ability to reach a scaled audience on a budget that makes sense. This is one of the reasons the massive investments in the internet have helped to be a tide that floats all boats. Internet advertising has […]

Retail Surveillance

Posted by on Oct 16, 2013 in Advertising, Insight

When does gathering demographic, purchasing and even personal information become overly intrusive on privacy? What may be eerily intrusive to one may be within reason to others. But, thanks to the likes of whistleblowers like Edward Snowden and Julian Assange, Americans in general are becoming a bit more wary of the ways corporations and governments […]

Extending the Industry’s Growth Peak

Posted by on Aug 27, 2013 in Advertising

Has the time yet arrived for the digital signage industry to take ride the next revenue wave that will increase subscriber penetration, add more value and bring sustainability to a still seriously-fragmented industry? I hope, but chances are still slim it will occur rapidly. A recent article in AllThingsD puts it ever so succinctly: […]

Is Facial Tracking Acceptable When You Target Celebrities?

Posted by on Jul 22, 2013 in Advertising, DOOH, Interactive

I picked up this NPR piece over the weekend which showcases NEC’s facial recognition software for high-end retail stores. The article speaks of a retail managers faux pas in failing to spot a known celebrity from the sitcom, “The Office.” Of course, with NEC’s facial tracking software, such a blunder would never have occurred as […]

Digital Signage Industry Forecast: Post-Recession

Posted by on Jul 10, 2013 in Advertising, Industry, Insight, Pontifications

Truth be told, I’ve not actually sat down to write a “real” blog in about four years. This is one of the first posts I’ve written since 2009. I spent about two months writing several thousand words a day and scheduling the posts out every week or two out for several years. It was not […]

LED Multi-Media Signage Player: WIN-R22 Newspaper Reader

Coming to you direct from the manufacturer is a custom all-in-one signage player/display with the following specifications. Display Size 22″  Outframe Size 1651x351x67mm Base Size 351x300x40mm LED Screen  Samsung/LG/AU Display Scale 9:16 Dispaly Area 476x268mm Screen Resolution 1920×1080 Output Resolution 1080P Viewing Angle Full View Brightness 500cd/㎡ Contrast 5000:1 Color 16.7m Working life 60000h Power 440-640W Voltage 110-240v 50/60HZ Memory Card 4G Net Weight 26KG Carton Size 1800x380x97mm Gross Weight […]

Digital Billboard Hacked…All In Good Fun

Posted by on Mar 19, 2013 in Advertising, Industry, International

An electronic billboard in Belgrade was reportedly hacked by two computer science majors trying to make a simple point about issues in today’s network security (or lack thereof). They used the billboard to play a jumbo version of the classic arcade game “Space Invaders.” Such a display of activity should act as an alarm to […]

The Long Tail: Educating & Informing

Posted by on Mar 18, 2013 in Advertising, Industry, Insight

There’s an ever-growing interest from the those in this industry’s long-tail. The long tail doesn’t represent a single market, industry or sector, but it’s truly does represent everyone and their dog. It’s the laundromat operator, the unbranded gas station owner and the local barber. They’re the people who’ve seen digital signage work in other venues, […]

Is Your Content Evergreen: Reasons Why Timeless Content Beats Targeted Alternatives

Posted by on Feb 25, 2013 in Advertising, Content, DOOH

Evergreen content is always a win. In order to understand how evergreen content beats other forms into a pulp, it’s important to know how we define, create and treat evergreen content in a digital signage setting. EVERGREEN CONTENT DEFINED: Evergreen content is the type of content that if regurgitated to a new audience at a different […]

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