Advertising: Bridging the Gap Between Small and Large Networks
Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect it to be that way, but there are downsides. Most of the free accounts are VERY small (typically <10 displays). Where small […]
Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?
Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack of control, targeting and measurement combined with deflated ad budgets over the last decade have contributed to a general malaise among digital out-of-home advertising […]
“Your Baby is Ugly”–A Cure for Content Hideousness
It’s hard to tell someone their baby is ugly. People become defensive, especially when their children are concerned. It’s tough too because there’s only so much you can do for an ugly baby…or is there? In digital signage, people can become easily offended, especially if they’ve invested significant time and resource into their sign’s content. […]
Managing Users for Zone and Scene Restrictions
From a recent user: I have a quote request from a major hotel chain launching a digital signage network. They would like to restrict control on specific screen zones for each hotel manager. They want to control the bulk of the screens content, but would like the hotel manager to have access to a specific […]
Boosting Relevancy Without Clogging the Airwaves
Three recent celebrity news articles prompt the drafting of this blog post: Miley Cyrus and her demoralizing behavior on stage Justin Bieber and his intoxicated driving antics Shia Beouf and his weird behavior, including putting a bag over his head First, let it be known that I’m not a frequenter of TMZ, nor am I […]
Forget About Advertising Monetization
The clarion call of most would-be signagers involves something related to capturing advertising $$ for the millions of existing and deployed screens. There’s only one problem: the “if you build it, they will come” idea didn’t work as well as most had planned. Maybe it was the widespread recession or the lack of battle-testing of […]
Digital Signage Technology for Small Business Trade Shows
Are you a small business owner or entrepreneur looking for that extra oomph to add to your display at your upcoming trade show? That extra oomph could be digital signage technology. The new year 2014 is practically upon us. Have you thought about what your 2014 business goals? If you haven’t, you are running out […]
What Should Your Digital Signage Message Read This Holiday Season?
It’s that time of year again. The holidays are upon us. So what does this mean for consumers? Shopping and spending money. Whether it’s at the malls, the grocery stores, or online, it’s the perfect time of year for small businesses to get into customers’ faces and offer some really great deals. So what does […]
