Advertising: Bridging the Gap Between Small and Large Networks

Posted by on Apr 14, 2014 in Advertising, Digital Billboards, DOOH, Industry, Insight
Advertising: Bridging the Gap Between Small and Large Networks

Our freemium-based business model comes at a price. Roughly 5% to 10% of our users on the AWS-powered servers pay any type of monthly subscription or hosting fee. That’s completely fine and we expect it to be that way, but there are downsides. Most of the free accounts are VERY small (typically <10 displays). Where small […]

Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?

Posted by on Apr 7, 2014 in Advertising, Digital Billboards, DOOH, Industry, Insight
Programmatic Advertising in Place-Based Media: Hype or the FINAL Solution?

Much has been said regarding the lack of performance inherent in place-based DOOH networks. The ad-based network has been a difficult sell among both advertisers and network operators alike. The lack of control, targeting and measurement combined with deflated ad budgets over the last decade have contributed to a general malaise among digital out-of-home advertising […]

“Your Baby is Ugly”–A Cure for Content Hideousness

Posted by on Feb 20, 2014 in Advertising, Digital Signage Software, Insight
“Your Baby is Ugly”–A Cure for Content Hideousness

It’s hard to tell someone their baby is ugly. People become defensive, especially when their children are concerned. It’s tough too because there’s only so much you can do for an ugly baby…or is there?  In digital signage, people can become easily offended, especially if they’ve invested significant time and resource into their sign’s content. […]

Managing Users for Zone and Scene Restrictions

Managing Users for Zone and Scene Restrictions

From a recent user: I have a quote request from a major hotel chain launching a digital signage network. They would like to restrict control on specific screen zones for each hotel manager. They want to control the bulk of the screens content, but would like the hotel manager to have access to a specific […]

Boosting Relevancy Without Clogging the Airwaves

Posted by on Feb 10, 2014 in Advertising, Content, Insight
Boosting Relevancy Without Clogging the Airwaves

Three recent celebrity news articles prompt the drafting of this blog post: Miley Cyrus and her demoralizing behavior on stage Justin Bieber and his intoxicated driving antics Shia Beouf and his weird behavior, including putting a bag over his head First, let it be known that I’m not a frequenter of TMZ, nor am I […]

Forget About Advertising Monetization

Posted by on Jan 10, 2014 in Advertising, Content, Insight
Forget About Advertising Monetization

The clarion call of most would-be signagers involves something related to capturing advertising $$ for the millions of existing and deployed screens. There’s only one problem: the “if you build it, they will come” idea didn’t work as well as most had planned. Maybe it was the widespread recession or the lack of battle-testing of […]

The Future of Digital Signage Technology

Although digital signage technology has been around for the better half of a decade, it has already changed considerably, and is expected to in as little as a year from now. So what will digital signage technology look like in the near future? What will digital signage installation consist of and look like? How will […]

Digital Signage Technology for Small Business Trade Shows

Posted by on Dec 5, 2013 in Advertising, Displays, Tradeshows

Are you a small business owner or entrepreneur looking for that extra oomph to add to your display at your upcoming trade show? That extra oomph could be digital signage technology. The new year 2014 is practically upon us. Have you thought about what your 2014 business goals? If you haven’t, you are running out […]

What Should Your Digital Signage Message Read This Holiday Season?

Posted by on Nov 26, 2013 in Advertising, Content, Digital Billboards

It’s that time of year again. The holidays are upon us. So what does this mean for consumers? Shopping and spending money. Whether it’s at the malls, the grocery stores, or online, it’s the perfect time of year for small businesses to get into customers’ faces and offer some really great deals. So what does […]

Pointers for an Effective #digitalmenu Board

Posted by on Oct 29, 2013 in Advertising, Digital Menu Boards

Your next digital menu board installation should a number of key considerations–which we’ll discuss here in a moment. Prior to, I must say digital menu boards represent one of the largest opportunities in the digital signage and digital out-of-home advertising sectors for a number of reasons. First, the mere size of the restaurant and quick […]

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