5 Foolproof Ways to Improve Customer Service…and Make Your Life Easy

Posted by on Jul 31, 2015 in Advertising

There’s a lot to think about when operating a business. And even many solo-preneurs know what it’s like to wear multiple hats. But there is a way to keep up with the daily tasks of running a business and connect with customers to boost brand recognition and sales. If you haven’t already, consider Software-as-a-Service (Saas). […]

Why The Ancillary and Non-Sexy in Digital Signage Deserve More Attention

Posted by on Dec 10, 2014 in Advertising, Insight

Investors simply love cash-on-cash recurring revenue. Virtual products with no need to ship, install or provide long-term, meaningful support for–that’s the ideal business model. This is one of the very reasons Google has determined to move away from a hardware strategy altogether. Contrast that with the high margins gleaned from Apple upfront hardware purchases and […]

Why Too Many Digital Signage Networks Fail — And What to Do About it

Posted by on Aug 11, 2014 in Advertising, Content, Insight, Pontifications
Why Too Many Digital Signage Networks Fail — And What to Do About it

The difference between success and failure in nearly anything is measured in that small incremental increase on the margin. The marginal difference is what often separates the brilliant scholar and the talented athlete from the nobody. It’s arguably one of the reasons Lebron James gets paid more, why an inch in your height accounts for roughly […]

Breaking the Network Size Threshold

Posted by on Jul 21, 2014 in Advertising, DOOH

In business, the bigger you are, the easier it is to get what you want. It’s true for just about everything, including this market. The more revenue, connected players and overall market penetration you have, the more likely you are to get what you want when you call up other potentially interested clients. You may […]

When Your Content Becomes Your Greatest Expense

Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity. Price sensitivity is also the primary reason I use Google Docs now rather than Microsoft Office. Our price sensitivity toward what we pay for software will […]

How Digital Sign and Kiosk Technologies Are Contributing to Automation & Creative Destruction

Posted by on Jun 2, 2014 in Advertising, DOOH, Insight, Interactive, Kiosk
How Digital Sign and Kiosk Technologies Are Contributing to Automation & Creative Destruction

A recent article on cnet reminded me of an experience I had from back in 2002. I was at CiCi’s pizza in Pensacola, Florida with a group of friends. For those of you not familiar with CiCi’s, it’s a gut-bomb, all-you-can-eat pizza parlor which– at the time– cost less than $4 per person. As part of their […]

Overcoming Digital Consumer Burnout

Posted by on May 26, 2014 in Advertising, Digital Billboards, DOOH, Insight, Retail, Tablets

Before I dive in, please take some time to watch TED video below, courtesy of Psychologist Barry Schwartz: There are a couple of key points from this discussion that relate directly to the world of digital signage and particularly digital advertising. First, it causes me to question whether digital signage is helping or hurting consumers’ […]

Advertising vs. SaaS Revenue: What Business Are You In?

Posted by on May 19, 2014 in Advertising, Digital Signage Software, DOOH, Insight
Advertising vs. SaaS Revenue: What Business Are You In?

After reading through some of the RMG Networks numbers, assessments and analysis, it’s interesting to see where the bulk of the company’s revenue is generated and compare it to our own experience. We’ve contemplated the potential opportunity of jumping more heavily into the DOOH side of things. We do, after all, have a decently growing […]

Interactivity Defacto: Facial Recognition and Increased Automation

Posted by on May 5, 2014 in Advertising, DOOH, Features, Interactive, Software
Interactivity Defacto: Facial Recognition and Increased Automation

I have a burning question: When will interactivity become the content defacto in digital signage? We’re moving that direction. No longer will the expectation be that only the mobile phone’s digital screen will be touchable and navigable, but every public display will become the defacto wayfinding and on-demand media device. At some point in the […]

Reasons Google Can & Should Enter Digital Out-of-Home (and a few indications of how they already have)

Reasons Google Can & Should Enter Digital Out-of-Home (and a few indications of how they already have)

From my perspective, Google’s entrance into digital out-of-home is more a matter of “when” than a question of “if.” For those who’ve been paying attention for a while, there are numerous features, acquisitions and products that have set-off a flurry of discussion and suspicion among those in this industry. Google brings additional insight, revenue and […]

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