Microsoft Kinect: Use in Gamification and Digital Out-of-Home

Posted by on Mar 10, 2011 in Advertising, Interactive

Recently the Guinness Book of World Records stated that Microsoft’s Xbox 360’s Kinect devices is the fastest growing consumer electronics product ever. This certainly allows Microsoft to boast and gives them some uptick in their credibility which seems to have fallen of late, given the regular and seemingly continuous home runs which have been hit […]

Tacoma, WA to Outlaw Digital Billboards

Posted by on Mar 10, 2011 in Advertising

The News Tribune reports Tacoma is holding a meeting right now to shut down a digital billboards installation proposal put forth by Clear Channel Outdoor. According to the article: One of the opponents to emerge is local attorney Doug Schafer, who says he’s reviewed the city’s 1997 code seeking to rid billboards from Tacoma by […]

JCDecaux SA, Clear Channel, CBS Outdoor

Posted by on Mar 9, 2011 in Advertising

Consolidation is sometimes necessary and seems to be happening all over the place, including traditional out-of-home with U.K. OOH media company JCDecaux and CBS Outdoor. With the supposed 15.2% growth of DOOH between 2011 and 2016 touted Magna Global, but I find it hard to believe that just because DOOH is digital that it will […]

Digital Place-Based Media Growth

Posted by on Mar 7, 2011 in Advertising

Pointing to a study by Arbitron, McVayNewMedia talks about place-based digital advertising and its growth. According to the study 181 million Americans viewed digital video display advertising or digital signage out-of-home in the past month. That represents about 70% of the U.S. population. The numbers also indicated that 52% or roughly 135 million had seen […]

LCDs are Tuning Into You, Tracking You and Everything Else that in Scary

Posted by on Mar 7, 2011 in Advertising

For years people have referenced “Minority Report” as the extreme version of out-of-home advertising. A saucy mix of technology and down right scary. But it would seem out-of-home television and LCDs are not the only culprits in the proliferation of tracking and matching viewer preferences with actual content. This mornings article in the Wall Street […]

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