Big Data and the Cloud – Right for Your Business?

Posted by on Sep 8, 2015 in Digital Billboards, Insight

Technology and today’s fast-paced world pushes businesses to join “the cloud”. While it’s tempting to go 100% digital and move all files, archives, and correspondence to a cloud-based server—especially with the convenience of being able to access anything, anywhere. But many businesses still struggle with the idea of moving to “the cloud”.

So how do you know if it’s right for your business?

In addition to being able to access what you need, when you need, where you need—and run your business while on the run—you can also manage, control, and spread marketing messages to your customers via the cloud.

How, you ask? With digital signage technology. And here are a few details on how.

Digital Signage Humanizes. Today the customer craves human interaction and connections—whether that is via a phone call, social media or other interaction. Customers are looking for that personalized, interactive connection. Businesses can “connect” with customers through digital signage technology.

From crafting a compelling message that your audience receives at the right time to other visual displays, interactions, and engagements, digital signage humanizes.

Big Data – Business Intelligence. Big data is a huge trend in the world of marketing today. We hear and read about how businesses should be acquiring and analyzing “big data”.

But what does that mean exactly?

Basically businesses need to establish questions to ask before attempting to even look at big data. For example, a business looking to incorporate digital signage into their marketing strategy could consider, “Who is my target audience?” “What is the best way to reach them?” “What are their interests?” “How can I tailor my marketing strategy accordingly?”

Once you’ve determined your goals, then you can worry about big data. Once you’ve wrapped your head around your business analytics, you can then use that information to make more informed decisions regarding your marketing strategy. Then, use this business intelligence to create that customer connection.

But remember…

The strategy that works for one business doesn’t necessarily mean it will work for the next. Not every marketing team or agency executes business intelligence in the same manner. The key is to figure out what works best for your customers and your business, which ultimately depend on goals and business model.

Useful vs. Usability. Referring back to asking the right questions, we ae going to stress the importance of this point. Asking the right questions and establishing the right business goals is really what powers big data. Underneath big data and business intelligence lies what is useful and what is usable.

But there is a difference between the two, isn’t there?


The short answer is yes. Remember, what is “usable” for your customers and users doesn’t necessarily mean it’s useful. You might have a number of great ideas on how to enhance your product(s) and/or services, how to “humanize” your marketing, and really create that unique, compelling marketing message to connect with your customers, but whether or not all that is useful is a different story.

Get Your Head In the Cloud. So is using the cloud right for you business? As yourself this question, in addition to the ones we listed above. Maybe it is, maybe it isn’t. Like we mentioned, what works for one business doesn’t necessarily work for another. But the cloud and digital signage technology go hand in hand today. If you want to really humanize your marketing strategy and connect with your customers, then get in the cloud.

For more information on cloud-based digital signage technology and software, contact the experts at Digital Signage today.

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