Customize a Cover for Your iPad Restaurant Menu

Posted by on Mar 21, 2011 in DOOH

There is a great site out there which allows you to create a customized cover for your iPad, Kindle or Nook.Because we promote the use of tablets for business use, specifically for use in restaurants and other venues which offer drinks and food on a menu. The company offering the customizable covers for tablet PCs […]

NFC Chips: Mobile Wallets Remain Elusive

Posted by on Mar 17, 2011 in DOOH

Digital wallets using mobile phones: the idea has been around for quite some time now and every once in a while it is resurrected by some company or another only to die shortly thereafter. Why is that? The idea is so revolutionary, but it remains without widespread acceptance and wholehearted implementation. While the idea will […]

Corporate Uses for the iPad

Posted by on Mar 15, 2011 in Hardware, Software

It always amazes me that when Microsoft comes out with a product they usually find a corporate use for it (unless of course you’re talking about the Xbox) and then consumers slowly adopt. When Apple releases something, the coolness factor takes it to the masses, then we start having people say, “I bet we could […]

Tablet Restaurant Menus vs. Digital Menu Boards

Posted by on Mar 15, 2011 in DOOH

There are a number of technologies which are quickly being accepted by masses of restaurants, coffee shops and QSR (quick serve restaurants). Digital menu boards, while not new have now been successfully installed by some of the largest quick serve restaurant chains across the country, including Burger King and McDonald’s. Even Starbucks has been seen […]

Digital Signage: The Fallacy of a Superior Software

Posted by on Mar 14, 2011 in Advertising

Recently I met with Conrad Saam, a highly intense and capable search marketing expert. We spoke at length about some of his work at AVVO, a comprehensive directory for Lawyers and Doctors. He is currently their head of marketing and is an avid writer on some of the Internet’s most trafficked sites and blogs. Recently […]

Is Digital Signage Software Becoming a Commodity?

Posted by on Mar 11, 2011 in Pontifications, Software

This question becomes quite compelling especially as differentiation between various sign software offerings decreases over time. As technologies and products mature, there tends to be a real shake-out as to when particular products enter the market. It would be good to define what a commodity actually is. Wikipedia defines a commodity as “a good for […]

Microsoft Kinect: Use in Gamification and Digital Out-of-Home

Posted by on Mar 10, 2011 in Advertising, Interactive

Recently the Guinness Book of World Records stated that Microsoft’s Xbox 360’s Kinect devices is the fastest growing consumer electronics product ever. This certainly allows Microsoft to boast and gives them some uptick in their credibility which seems to have fallen of late, given the regular and seemingly continuous home runs which have been hit […]

Tacoma, WA to Outlaw Digital Billboards

Posted by on Mar 10, 2011 in Advertising

The News Tribune reports Tacoma is holding a meeting right now to shut down a digital billboards installation proposal put forth by Clear Channel Outdoor. According to the article: One of the opponents to emerge is local attorney Doug Schafer, who says he’s reviewed the city’s 1997 code seeking to rid billboards from Tacoma by […]

JCDecaux SA, Clear Channel, CBS Outdoor

Posted by on Mar 9, 2011 in Advertising

Consolidation is sometimes necessary and seems to be happening all over the place, including traditional out-of-home with U.K. OOH media company JCDecaux and CBS Outdoor. With the supposed 15.2% growth of DOOH between 2011 and 2016 touted Magna Global, but I find it hard to believe that just because DOOH is digital that it will […]

Digital Place-Based Media Growth

Posted by on Mar 7, 2011 in Advertising

Pointing to a study by Arbitron, McVayNewMedia talks about place-based digital advertising and its growth. According to the study 181 million Americans viewed digital video display advertising or digital signage out-of-home in the past month. That represents about 70% of the U.S. population. The numbers also indicated that 52% or roughly 135 million had seen […]

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