Can a tablet be classified as an out-of-home advertising device?
Generally the digital out of home advertising industry is fairly liberal in what they would define as a DOOH display. When I asked myself whether tablet PCs in all their recently and belated glory were legitimate digital out-of-home advertising displays, I had to answer myself (I am regularly having conversations with myself) like I do […]
Microsoft Surface vs. Tablet Restaurant Menus
When Microsoft Surface first come out, I recall one of the main selling points was that it would eventually replace the standard restaurant dining table surface as a means of being able to view what you could potentially order as well as give you the ability to charge a credit card by simply placing it […]
Definition: “Digital Signager”
What is a digital signager? Please read our simple definition below. Definition: Any human who engages in digital signs or digital signage. This could include but is not limited to the following: software developers, content creators, sales engineers, salespeople, advertisers, brand managers, IT personnel and business owners. A digital signager is a person who engages […]
Non-Traditional Restaurant Menus
If you are looking to open a restaurant in the near future (and many may be given the statistics I read a few years back which
Why are you so critical of digital signage tradeshows?
I was having a conversation the other day with a fellow “digital signager” regarding the goodness and not so goodness of tradeshows and other industry events. He was blunt. He lambasted anything that had to do with an industry tradeshow, regardless of what industry you are in. He said they were always a big waste […]
When will Augmented Reality make it into retail?
I just saw a post on TechCrunch which talked about Total Immersions $5.5 million deal with Intel for their augmented reality platform. Certainly the augmented reality/3D LCD manufacturers and businesses are really trying to push demand for these cutting edge technologies. Everyone saw it over the holiday season with the big push for 3D television […]
Will Tablet PCs Kill Traditional POS Devices?
I had a lengthy conversation the other day with a representative from a company who sells POS (point-of-sale) solutions. He was kind of a crusty guy and very fixed in his views on how marvelous point-of-sale systems were. I was a bit flat-out with him and frankly told him that it was my belief that […]