Canadian Demand for Digital Signage Outpaces United States

Posted by on Mar 10, 2014 in Company News, DOOH, Insight
Canadian Demand for Digital Signage Outpaces United States

We’ve started running quite a few metrics on our past, current and potential customers and we’re seeing a growing trend: on a per-capita basis recent sales data has Canada beating the United States in total media player and reseller signups by nearly 200%. That is, of course, after you take into account population and demographic […]

Can Digital Signage Revive the Dying POS Industry?

Posted by on Mar 5, 2014 in Industry, Insight, Kiosk, Tablets
Can Digital Signage Revive the Dying POS Industry?

With the likes of Square gaining massive traction in the retail arena, it’s not just the providers of kiosks that are taking a major hit. Retail POS providers are seeing massive ebbing of revenues from traditional point of sale systems thanks to leapfrogs in technology. I expect further dissolution will occur when NFC and other […]

Does a “Free Model” Hurt the Industry?

Posted by on Mar 3, 2014 in Digital Signage Software, Insight
Does a “Free Model” Hurt the Industry?

I had a conversation last week where I was speaking with a current client. He asked, Do you think your free business model hurts the industry? It’s an interesting question and one that bears serious reflection. It’s no longer the 1980s. Unlike the 80’s we live in a world where massive scale can be reached […]

Call Center Digital Signage: The Poster-Child of Corporate Communications

Posted by on Feb 26, 2014 in Announcements, Corporate Communications, Software
Call Center Digital Signage: The Poster-Child of Corporate Communications

The following quote comes from an email from one of our customers: At my last company, I made a decision to use MediaSignage for internal corporate communication and call center displays. I think MediaSignage has a bright future and there is a large market that is not being tapped currently in the above spaces. The […]

The Signage Savior: Digital Menu Boards

Posted by on Feb 24, 2014 in Digital Menu Boards, Insight
The Signage Savior: Digital Menu Boards

This industry is quite possibly as diverse and ubiquitous as it possibly could be, but without mainstream acceptance of systems, tools and processes software solutions could easily remain a marginalized niche product–not something that is truly integrated into the enterprise software landscape of most companies. Even with its potential widespread penetration, the industry has some […]

“Your Baby is Ugly”–A Cure for Content Hideousness

Posted by on Feb 20, 2014 in Advertising, Digital Signage Software, Insight
“Your Baby is Ugly”–A Cure for Content Hideousness

It’s hard to tell someone their baby is ugly. People become defensive, especially when their children are concerned. It’s tough too because there’s only so much you can do for an ugly baby…or is there?  In digital signage, people can become easily offended, especially if they’ve invested significant time and resource into their sign’s content. […]

When Signage Replaces Salesmen

When Signage Replaces Salesmen

I try to comment as little on the news as possible, but a piece I read in the WSJ this morning could simply not be ignored. The article explains how high-pressured salespeople are being replaced with a combination of concierge-like services combined with a strategic dose of digital signage. It appears BMW is further decreasing […]

Google Chromebox: A Digital Signage Player?

Posted by on Feb 17, 2014 in Digital Signage Software, DOOH, Hardware, Industry, Insight
Google Chromebox: A Digital Signage Player?

Google has been on a acquisition rage lately, nabbing up everything from home automation technologies to running robots. How they relate, I’m yet uncertain. The company still remains very focused on its core products and revenue streams, including online text-based advertising. The latest product release should prove a real serious threat to the likes of […]

Who is this blog for?

Posted by on Feb 17, 2014 in Blogger, Industry, Insight
Who is this blog for?

When regularly crafting content here for our blog, I feel it important to ask the question, “for whom am I creating all this dribble?” Am I blogging for our existing and/or future customers? Partly. Customer acquisition and retention are a big part of why we’re seeking to expand our presence in the blogosphere. When customers […]

We Finally Joined Linkedin

Posted by on Feb 13, 2014 in Social Media
We Finally Joined Linkedin

I know we’re a bit late to the party, but MediaSignage, Inc. has officially joined Linkedin. It’s not that we didn’t want to engage with our customers there or didn’t think it was relevant, we’ve just been very busy over the past five and half years putting together some great solutions for your digital signage […]

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