Breaking the Network Size Threshold
In business, the bigger you are, the easier it is to get what you want. It’s true for just about everything, including this market. The more revenue, connected players and overall market penetration you have, the more likely you are to get what you want when you call up other potentially interested clients. You may […]
Is there any thought leadership left?
When you’ve been in an industry for several years, you notice a growing trend: much of what is written is regurgitated. That is, there are plenty of industry blogs where people like to share their opinion. Some have been around the better part of a decade, while others are flash-in-the-pan and offer little in terms […]
When Media Players Won’t Matter
Since our product is free, our media players still make up a good portion of our revenue, but the trend where hardware is the strategy may have already crested. We’re starting to prepare for a day when the digital signage media players we promote and sell will be all but obsolete, replaced by something off-the-shelf, […]
Making the Transition From the Mainstream & Into the Enterprise
We cut our teeth on marketing simple, affordable but wildly feature-rich digital signage to the masses. That remains our core focus. We’re dedicated to that market segment and we hope it never changes. In our view, it is where the majority of revenues in this industry are to be had. It’s also where you get […]
Why Your Signage Sucks: A Few Reasons Why Your DOOH Ain’t Cuttin’ the Mustard
I compare much of what is seen in digital signage to the development of a fetus in the womb of an alcoholic: if the baby turns out okay, it’s a miracle. If it doesn’t, it shouldn’t come as surprise. There really are more ways to fail in this industry than to succeed. It’s with that understanding […]
When Your Content Becomes Your Greatest Expense
Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity. Price sensitivity is also the primary reason I use Google Docs now rather than Microsoft Office. Our price sensitivity toward what we pay for software will […]
How Digital Sign and Kiosk Technologies Are Contributing to Automation & Creative Destruction
A recent article on cnet reminded me of an experience I had from back in 2002. I was at CiCi’s pizza in Pensacola, Florida with a group of friends. For those of you not familiar with CiCi’s, it’s a gut-bomb, all-you-can-eat pizza parlor which– at the time– cost less than $4 per person. As part of their […]
Overcoming Digital Consumer Burnout
Before I dive in, please take some time to watch TED video below, courtesy of Psychologist Barry Schwartz: There are a couple of key points from this discussion that relate directly to the world of digital signage and particularly digital advertising. First, it causes me to question whether digital signage is helping or hurting consumers’ […]
Advertising vs. SaaS Revenue: What Business Are You In?
After reading through some of the RMG Networks numbers, assessments and analysis, it’s interesting to see where the bulk of the company’s revenue is generated and compare it to our own experience. We’ve contemplated the potential opportunity of jumping more heavily into the DOOH side of things. We do, after all, have a decently growing […]
Digital Signage: A Great Virtual Business Model
Today’s virtual business operators love at least four things about running a virtual business: The ability to start a business with a small pool of initial capital invested. This is at least one of the reasons traditional venture capital is dead. The money needed to get a great product to scale these days is much less […]
