Author: Julie Hoey

Creativity with no Limits: Digital Signage

Posted by Julie Hoey on Dec 23, 2012 in Advertising, Displays

Often, we get caught up in the practical matters of digital signage and merely think about ways to redo what we have been doing with just a slight twist brought about by LCDs, LEDs, and plasma screens with rolling scrolls and fancy digital clocks. Sure, improving incrementally in this fashion is fine; however, sometimes you […]

Ways to Measure Digital Signage Return on Investment

Posted by Julie Hoey on Jul 2, 2011 in Advertising, DOOH

I feel safe in quoting Lyle Bunn when he made a sad, but truthful comment at the beginning of his lecture on metrics at the Digital Signage Show a back in March: “metrics is boring.” That said, I hope you’re not asleep by the next paragraph…However boring metrics may be, their importance can never be […]