Ways to Measure Digital Signage Return on Investment

Posted by on Jul 2, 2011 in Advertising, DOOH

I feel safe in quoting Lyle Bunn when he made a sad, but truthful comment at the beginning of his lecture on metrics at the Digital Signage Show a back in March: “metrics is boring.” That said, I hope you’re not asleep by the next paragraph…However boring metrics may be, their importance can never be […]

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