3 Small Ways to Change Your Digital Marketing Strategy That Will Make a Big Difference

Posted by on Apr 23, 2017 in Insight

Marketing has changed considerably in the last decade. In fact, it’s even changed considerably in the last 12 months! Marketing is now powered by technology, data, and analytics, which has pushed marketing further from the “art” it used to be. Marketing has changed so much that many marketers feel that creativity has been replaced with […]

How to Avoid “Ugly” Marketing on Your Digital Displays

Posted by on Mar 25, 2017 in Insight

One challenge for many marketers when trying to organize and define their content marketing strategies and align them appropriately with a digital display is trying to determine what their ad contents should say. It might seem obvious that a marketer’s number one goal is to reach and attract the right audience while also accurately relaying […]

Digital Signage Conference 2017: A Vision of the Future

Posted by on Mar 12, 2017 in Insight

It’s that time of year again; a time when over 200 exhibitors and the biggest names and brands in digital signage technology and communications come together to showcase the newest and most interactive technology designed to change the face of digital signage: the Digital Signage Expo (DSE) 2017. Signs, Signs Everywhere Signs… Digital signage technology […]

Digital Marketing Hits New Level with Advanced Digital Signage Technology

Posted by on Mar 5, 2017 in Insight

So, you think you have a solid marketing strategy. Sure, clear and transparent goals, automation tools, and technology and equipment are all crucial to ensure a successful marketing campaign. However, these things aren’t the most important. One key ingredient to a marketing masterpiece is personalization. Personalization is key in ad content, messaging, and in the […]

The Truth About Your Current Marketing Channels

Posted by on Feb 20, 2017 in Insight

Digital marketers have a wealth of methodologies, tools, technology and marketing channels available to them today. In fact, it’s somewhat overwhelming. It takes a great deal of time, effort, and resources in order to market and maintain a solid presence on every channel. But the truth is it might be unnecessary to use every channel… […]

Why Getting Emotional in Your Digital Signage Strategy is Important

Posted by on Feb 11, 2017 in Insight

It’s no secret that the Internet has changed how consumers research product(s) and/ or services, interact with brands and other customers, and make purchases. In the wave of our fast-paced digital age, the world of digital marketing has become more complex, complicated, and expensive. With more automation marketing tools, analytics software, and other equipment available […]

What Retailers Need to Know about the Digital Experience and Buyer Behavior

Posted by on Feb 4, 2017 in Insight, Retail

In our digital age of constant connectivity, an endless wave of content and context, and a multi-screen and interactive world, we have no choice but to adjust our buying behaviors. In fact, consumer buyer behavior has changed so much that it has impacted online and offline shopping. Consumers are motivated to make a purchase decision […]

How Digital Signage Solutions Can Help Marketers Improve Their Digital Marketing Skills

Posted by on Jan 28, 2017 in Insight

Marketing isn’t what it was ten years ago or even five years ago for that matter. With how quickly the digital marketing industry shifts and changes, especially with all the advancements of technology and data, marketers struggle to keep up. In fact, according to HubSpot, half of all marketing new hires will require a wealth […]

How Businesses Can Measure the Right Marketing Metrics

Posted by on Jan 21, 2017 in Insight

Our digital world is saturated with content today. From ads to blogs to now video, users and consumers can access the Internet and visit a social channel or perform a Google search to find anything they want to know or anything they want to buy – all within seconds. We are also quickly becoming a […]

How Digital Signage Drives the Customer Experience in the Auto Industry

Posted by on Jan 14, 2017 in Insight

In today’s digital day and age, we’ve seen digital media, signage, and technology pop up in and transform various industries. Retail, restaurants, healthcare and education are just a few industries that have implemented digital signage into their daily operations and marketing strategies successfully, and have seen immense results and have made a positive impact on […]

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