There’s a lot to think about when operating a business. And even many solo-preneurs know what it’s like to wear multiple hats. But there is a way to keep up with the daily tasks of running a business and connect with customers to boost brand recognition and sales. If you haven’t already, consider Software-as-a-Service (Saas).
What Is SaaS Anyway? If you’ve been in the game for awhile, you’ve probably heard of SaaS here and there. But do you know what it is and how it can help make business lives easier? SaaS is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet.
So How Do You Apply This Model to Your Business? You wouldn’t have a business without customers. This should be any business’s first rule of thumb. And while it might seem obvious, many startup businesses fail within the first five years of operation because they don’t put their customers first.
Here is how you can put your customers first and improve customer service with SaaS:
- Learn your target audience – The first step to running any business is to learn who your customers are. Who are they as people? Are they decision-makers or influencers? Are they a consumer or a business? What makes them tick? By being able to create a buyer persona, you will be able to fine-tune your market strategy to better reach your customers.
- Design a buyer persona – Once you’ve figured out who your customers are, now you can draft your ideal buyer persona. This will give you and your team a clear picture of who your customers so you can effectively appeal to them. This will not only help your sales team, but it will also aid your marketing team when crafting compelling content.
- Connect with customers – In order to really reach customers and get them to trust you, you first have to connect with them. Use SaaS to create and send a perfectly compelling, unique message at the perfect time to really reach your target audience.
- Appeal to your customers. Now you’ve gotten your customers’ attention, it’s time to maintain their attention. By taking advantage of SaaS, marketers can create messages that grab customers’ attention at optimal times. Then, when it comes time to make a purchase decision, customers will immediately recall your brand.
- Close the gap. Finally, the last step in the customer journey is closing the gap between customer and business. The sale doesn’t stop there. Customer retention is a key element in the business success today. Close the gap by keeping your customer base informed and updated on new products and/services. You can do this also by implementing SaaS.
Today’s world of business is dealing with a diverse market and customer base. Many businesses are dealing with multiple stakeholders than one sole decision-maker or influencer. In order to appeal to numerous stakeholders, business intelligence or “big data” is in order. Big data also means embracing big opportunities. Get on top of those opportunities and maximize your chances for success by gaining insight with SaaS.
For more information on how you can implement SaaS in your business, contact the team at Digital Signage today to get started.